Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.

This is an engagement through Upwork’s Contingent Workforce (CW) Team. Our Contingent Workforce Team is a global group of professionals that support Upwork’s business. Our CW team members are located all over the world.

Upwork is seeking a Senior Analyst, Reputation to support product teams focused on building a trusted, high-quality marketplace experience. In this role, you will define success metrics, build measurement frameworks, and deliver reporting and experimentation insights that inform product strategy and execution. You will partner cross-functionally with Product, Engineering, Design, Data Science, and Operations to ensure reputation and trust-related initiatives are measurable, impactful, and aligned with marketplace outcomes. This is an opportunity to work on complex challenges such as behavioral measurement, experimentation, and data-driven decision-making while contributing to a more transparent and reliable platform experience.

Work/Project Scope:

• Define and maintain product success metrics and KPI frameworks for reputation and trust-related product areas.
• Build and evolve measurement strategies that connect product changes to user behavior, engagement, and business outcomes.
• Design, execute, and analyze experiments (A/B tests and quasi-experiments), applying causal inference methods where appropriate.
• Develop and maintain dashboards and reporting to monitor product health, leading indicators, and strategic goals.
• Partner with cross-functional teams to improve data instrumentation, ensuring high-quality and reliable datasets.
• Conduct deep-dive analyses to uncover user behavior insights, friction points, and growth opportunities.
• Translate complex analyses into clear, actionable recommendations and narratives for stakeholders.
• Establish analytics best practices and operating rhythms, including reporting cadences and measurement plans.
• Support survey data governance, including sampling strategies and interpretation of response trends.

Must Haves (Required Skills):

• Proven ability to lead end-to-end analytics projects, from problem definition to delivering actionable insights.
• Strong SQL skills and experience working with large, complex datasets, including data validation and debugging.
• Expertise in metrics design, KPI development, and measurement strategy.
• Experience with experimentation methodologies (A/B testing) and causal inference techniques.
• Proficiency with BI tools such as Looker or Tableau, and experience with Python or R for analysis.
• Strong communication skills with the ability to present data-driven insights clearly to cross-functional stakeholders.

Upwork is proudly committed to fostering a diverse and inclusive workforce. We never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Additionally, to the extent permitted under applicable law, a criminal background check may be required as a condition of engagement.

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